1. Define Your Vision

Before you even start looking for a designer, it’s crucial to have a clear vision of what you want to achieve. Ask yourself: What are my goals? Who is my target audience? What emotions do I want my brand to evoke? Having a well-defined vision will not only help you find the right designer but also guide the design process to ensure it aligns with your business objectives.

2. Do Your Homework

Research is key. Look at other course creators and businesses within and outside your niche. Identify design elements you love and those you’d rather avoid. This will give you a better idea of your preferences and help you communicate more effectively with your designer. Remember, the more specific you can be, the better!

3. Communicate Clearly

Clear communication is the cornerstone of a successful designer-client relationship. Be specific about what you like and don’t like. Share examples, mood boards, and color palettes. Don’t be afraid to speak up if something isn’t working for you—design is a collaborative process, and your input is invaluable.

4. Trust the Process

While it’s important to provide input, it’s equally important to trust your designer’s expertise. They bring a wealth of knowledge and experience to the table. Be open to their suggestions and trust the process. Remember, you hired them for a reason—they know how to make your vision come to life in ways you might not have considered.

5. Provide Constructive Feedback

Feedback is essential, but it needs to be constructive. Instead of saying, “I don’t like this,” explain why. What specific element isn’t working for you? Is it the color, the font, the layout? Providing detailed feedback helps your designer make the necessary adjustments to get closer to your vision.

6. Be Patient and Realistic

Good design takes time. Be patient and realistic about timelines. Understand that revisions are a normal part of the process. Set realistic deadlines and give your designer the space they need to create something truly amazing. Rushed work rarely leads to the best results.

7. Think Long-Term

Consider the long-term implications of your design choices. Your brand should be consistent across all platforms—your website, social media, course materials, and more. Discuss with your designer how the design elements can be adapted for future use. This ensures your brand stays cohesive and recognizable as your business grows.

8. Keep an Open Mind

Sometimes, the best ideas come from unexpected places. Keep an open mind and be willing to explore new concepts and designs. Your designer might come up with something that you hadn’t thought of but aligns perfectly with your brand and vision.

Working with a designer can transform your course business, creating a cohesive and compelling brand that attracts and retains students. By following these tips, you’ll ensure a smooth and successful partnership, resulting in a design that truly reflects your vision and helps you stand out in the crowded online course market. And if you’re ready to take your branding to the next level, check out our design services or Course Creator Shop for everything you need to create a stunning course business.

by Christina M Hooper

Christina is the founder of CMH & Company where she supporting coaches and services based business through design and business strategy. She is an advocate for simplifying business and creating your own path to wealth.