How to Successfully Presell Your Course
You're sitting at your desk, brimming with excitement about the course idea you've been brewing in your mind for months. You can already envision the impact it will have on your audience and the success it will bring to your business. But there's a tiny voice of doubt whispering in your ear, "Can I really do this?"
Let me tell you, I've been there. The journey of course creation is exhilarating yet daunting, especially when you're just starting. But today, I want to share with you a powerful strategy that can turn your course dreams into reality – preselling.
Preselling isn't just about selling a course; it's about building anticipation, validating your idea, and connecting with your future students before your course officially launches. It's a game-changing strategy that can set the foundation for your success.
The Importance of Validating Your Course Idea
Before we dive into preselling, let's talk about the crucial step of validating your course idea. Validating means ensuring that there's a demand for your course topic and that your target audience is willing to pay for it. It involves researching your niche, understanding your audience's pain points, and identifying if there's a gap in the market that your course can fill.
Validating your course idea is like laying a strong foundation for a building. It ensures that you're creating something that people actually want and need, increasing the chances of a successful launch.
What is Preselling a Course?
Preselling is simply a strategic approach to selling your course before it's officially launched. It's more than just taking orders; it's about engaging with your audience, building anticipation, and generating buzz around your upcoming course.
To help you successfully presell your course, here are a few tips:
Craft Your Irresistible Offer: Start by crafting an offer that speaks directly to your target audience's pain points, desires, and goals. What unique value can you offer that will make them say, "I need this in my life"? Think about what concerns or questions you had when you traveled down the same path to discovery as they did, or even what your clients experienced and shared with you if you didn’t go through it personally. This is where you dig deep and put yourself if your ideal clients shoes.
Build Anticipation: Now is the time to start sharing the news that you a have a course or are doing a ‘Beta Group’ to test out your course. Use word of mouth, your blog, social media, and email list to build anticipation for your course. Share sneak peeks, behind-the-scenes, and stories that resonate with your audience.
Offer Early Access: Consider offering early access or exclusive bonuses to presale customers. This creates a sense of urgency and incentivizes people to buy during the presale period.
Provide Value Immediately: Even during the presale phase, provide value to your customers. Offer them a taste of what's to come through webinars, free resources, or even a sneak peek mini-courses if you have content already.
Simple Tools to Presell for Beginners
If you are a beginner and don’t know the first thing about sharing your course, I recommend downloading my Course Launch Workbook. It will help walk you step by step through the entire process. But to get you started, here are a few tools you will want to have in place:
You will need a way to communicate with those that have decided to join your course and notify them when your course is available. I recommend creating a Gmail account and using it primarily for your course business. If you want a way for people to sign up and send email notification a more automated and seamless way I recommend signing up with Flodesk. They have gorgeous email templates as well as a checkout feature that you can use to start accepting payments.
VIDEO
If this is your first launch you will definitely want to recorded your training sessions. You can save the records to add to a course platform later, like Kajabi, or review your content to see how you can improve for the next time around. You can never go wrong with using Zoom - it’s free to use for sessions that are 40 minutes or less. You can upgrade for more time.
WORKBOOKS
If you like the idea of sharing what you are teaching in a workbook or worksheet than Canva is the way to go. You can use one of their templates to quickly pull together a workbook and share the link with your course members.
COURSE PLATFORM
Now, if you are looking to the future and want an platform that as everything you need in one place (email, payments, course, website, landing pages, etc.) then I recommend sign up for Kajabi’s Kickstarter Plan. You get a $14 Day FREE trial when you sign up. Plenty of time to start making a profit before your trial is offer- so your presell’s will pay for it for you!
The Misconceptions
Now, if you thinking you don’t have the experience or the testimonies…Listen! You don’t need them. If you have experienced what you are trying to teach, that is more than enough. The key is in the message and being crystal clear about who you want to help and what result they will achieve in the end [ Point A to Point B]. You can get into the details of how to make it happen in your course.
If you want to learn more help on preparing to launch your course, make sure to download my Course Launch Workbook. My workbook will walk you through the entire course launch process so you can feel confident in what steps to take as you prepare to launch your course. You can download my free guide below.
by Christina M Hooper
Christina is the founder of CMH & Company where she supporting coaches and services based business through design and business strategy. She is an advocate for simplifying business and creating your own path to wealth.
