Step 1: Identify Your Audience's Pain Point (2 minutes)

Think about your ideal client. What are their biggest struggles or challenges? Your free offer should address a specific pain point that your audience is facing. For example, if your audience consists of aspiring course creators, their pain point might be "How to effectively market their course." Jot down a quick list of these pain points

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Step 2: Choose the Format of Your Free Offer (2 minutes)

Decide on the format that best suits your audience and the information you want to share. Here are a few ideas:

• Checklist: A simple yet effective way to help your audience achieve a goal step-by-step.

• eBook or Guide: Provide more in-depth information on a particular topic.

• Mini-Course or Video Series: Offer a quick tutorial or series of videos on a specific subject.

• Templates or Worksheets: Give your audience tools they can use to apply what they’ve learned.

Step 3: Create Your Content (4 minutes)

Now that you've identified the pain point and chosen a format, it's time to create your content. Here's a quick outline to help you get started:

• Introduction: Briefly introduce yourself and explain the purpose of the freebie.

• Problem Statement: Clearly state the problem your audience is facing.

• Solution: Provide actionable steps or tips to solve the problem.

• Call to Action: Encourage your audience to take the next step, whether it’s downloading the full guide, joining a webinar, or checking out additional resources.

For example, if you're creating a checklist on "5 Steps to Market Your Online Course," your content might look like this:

• Introduction: "Hi, I’m [Your Name], and I’m here to help you market your online course with ease!"

• Problem Statement: "Marketing your course can be overwhelming, but it doesn’t have to be."

• Solution: List out the 5 steps in a clear, actionable manner.

• Call to Action: "For more tips on attracting your dream clients, download my comprehensive guide!"

Step 4: Design Your Freebie (2 minutes)

You don’t need to be a graphic designer to create a visually appealing freebie. Tools like Canva offer pre-made templates that you can customize in minutes. Choose a template that fits your brand, plug in your content, and voila – you have a professional-looking freebie!

Step 5: Promote Your Freebie (1 minute)

Share your free offer on your website, social media channels, and email list. Make sure to highlight the value your audience will get from the freebie. A simple promotional post might look like this:

"Struggling to market your online course? Download my free checklist '5 Steps to Market Your Online Course' and start seeing results today! [Download Link]"

Bonus Tip: Always Include a Next Step

Once your audience has downloaded your freebie, guide them to the next step. This could be signing up for a webinar, joining your email list, or checking out a paid offer. The goal is to keep them engaged and moving through your funnel.

Creating a free offer is a fantastic way to connect with your audience and showcase your expertise. If you’re looking for more tips on how to attract your dream clients, download my comprehensive guide: "Attracting Your Dream Clients." It's packed with actionable strategies to help you build connections and grow your course business. Download Your Free Guide Here

by Christina M Hooper

Christina is the founder of CMH & Company where she supporting coaches and services based business through design and business strategy. She is an advocate for simplifying business and creating your own path to wealth.