“Tis the season to get creative, connect with your community, and sleigh your course sales.”

1. Start with a Classic “Discount”:

Let’s start with a classic like the movie “ It’s a wonderful life”, shall we? Everyone loves a good deal, especially during the holidays. Consider slashing your prices for your course or provide a limited-time access at a discount. Use language that rings in the holiday spirit, like “12 Days of Learning” or “ New Years, New You.” It’s not just about the savings,; it’s about giving the gift of your expertise to your ideal clients.

2. Sprinkle a Little Holiday Themes in Your Content:

The holidays bring cheer and all the warm fuzzy feelings, but it also comes with it’s challenges. Think about transforming your course or adding modules that speak to your ideal client this holiday season and helps them through a problem that you can solve. Share success stories that tie in with the season. Remember, learning is even more fun with a touch ribbon and lights.

3. Host a Virtual Cookie Challenge:

There is nothing that brings people together than the delicious aroma of fresh cookies. What does this have to do with your course? Great question! Well, you invite participants to share their favorite cookie recipe and in exchange you provide quick tips from your course that they can use. It’s a sweet way to engage your audience and make your course part of the holiday season.

4. Gift the Gift of Learning:

Encourage your course members to gift your course to their loved ones. Offer a special “gift edition” or create a cute holiday gift card. The holidays are a about sharing, and what better gift than the opportunity to learn something new or with someone you love? Wrap it up with a bow and make it easy for your students to be the ultimate gift giver.

5. Create a Holiday Challenge:

What better way to end the holiday season than with a quick win! Launch a holiday season challenge related to your course, for example “ 12 days of Fitmas”. Encourage participants to share their progress, and reward engagement with exclusive holiday bonuses or a discount into your course program. It’s a fun way to keep your community active and connected.

BONUS TIP! Social Media Strategy

Don’t forget to amp up your social media game. Share behind-the-scenes holiday prep, showcase your festive workspace, or host a virtual holiday party. Use holiday hashtags to join the conversation and spread the cheer beyond your course community.

So there you have it, my course creating genus! ‘Tis the season to get creative, connect with your community, and sleigh your course sales. Wishing you a joyful and successful holiday promotion!

by Christina M Hooper

Christina is the founder of CMH & Company where she supporting coaches and services based business through design and business strategy. She is an advocate for simplifying business and creating your own path to wealth.