With the right emails in place, you can turn those one-time visitors into loyal, engaged students who are genuinely ready to learn from you. So today, I’m sharing five must-have emails for your funnel, each designed to feel personal, supportive, and effective. Imagine these emails as little conversations that help you build trust, answer questions, and ultimately welcome new students into your course. Ready to dive in?

1. The Welcome Email: Setting the Tone

The welcome email is the first impression your subscribers get from you. It’s your chance to introduce yourself, build rapport, and set expectations for what they’ll receive by being part of your community.

What to Include:

• A warm introduction: Let them know who you are and why you created this course.

• Clear expectations: Outline what they’ll get from your emails and how often you’ll be in touch.

• Call to action: Invite them to engage with you right away—perhaps through a reply to the email, a link to join your community, or a helpful freebie.

Example Subject Line: “Welcome to [Your Course Name]! Here’s what to expect”

2. The Nurture Sequence: Building Trust

A nurture sequence is a series of emails designed to keep your subscribers engaged by providing valuable content that speaks to their needs and challenges. This sequence is crucial for building trust and showing them that you understand their journey.

What to Include:

• Educational content: Offer tips, tricks, or insights related to your course topic. This shows your expertise and provides them with quick wins.

• Storytelling: Share your own journey or transformation to show that you’re not just knowledgeable but relatable.

• Soft CTA: At the end of each email, include a soft call to action, like checking out a blog post or following you on social media.

Example Subject Line: “Here’s How [Pain Point] Can Be Solved with [Solution]”

3. The Course Launch Announcement: Creating Excitement

When it’s time to launch, your audience should feel the excitement! This email is all about creating anticipation, revealing details about the course, and sharing what makes it valuable.

What to Include:

• Course benefits: Focus on the transformation or outcome the course offers, not just the content.

• Testimonials or social proof: If you have any beta users or testimonials, share them to build credibility.

• Clear CTA to enroll: Make it easy for them to click through and sign up, with a strong call to action like "Secure Your Spot Today."

Example Subject Line: “Ready to Transform? [Course Name] Enrollment Opens Now!”

4. The Objection-Handling Email: Addressing Concerns

Most subscribers have questions or concerns before purchasing. This email should anticipate and address these objections, giving them the confidence they need to take the leap.

What to Include:

• Common questions: List common concerns or questions you’ve heard from previous students and address them directly.

• Break down barriers: Highlight the course’s flexibility, money-back guarantee (if applicable), or community support.

• Success stories: Include short stories of students who had similar hesitations but saw incredible results.

Example Subject Line: “Not Sure if [Course Name] is Right for You? Here’s What You Need to Know”

5. The Last-Chance Reminder: Creating Urgency

Your final email is designed to create urgency and inspire those on the fence to act before it’s too late. This email is critical for catching those last-minute sign-ups and maximizing your launch.

What to Include:

• A clear deadline: Emphasize when enrollment will close or when the discount will end.

• Summarize the benefits: Offer a quick recap of the course’s value, outcomes, and student success stories.

• CTA with urgency: Encourage action with language like “Enroll Now Before Doors Close” or “Only a Few Spots Left!”

Example Subject Line: “Don’t Miss Out! [Course Name] Enrollment Ends Soon”

Final Thoughts

And there you have it! These five emails are your secret recipe for building a funnel that feels personal, welcoming, and purposeful. By guiding your subscribers through each step, you’re giving them the space to explore, feel confident, and get excited to join your course.

Think of these emails as an extension of the connection you’re already building. You’re not just selling a course; you’re creating a community of learners who trust you and are excited to work with you. So go on and share that warmth and knowledge only you can offer. Your students will thank you for it, and you’ll be building the kind of relationships that go way beyond the inbox. Happy emailing!

by Christina M Hooper

Christina is the founder of CMH & Company where she supporting coaches and services based business through design and business strategy. She is an advocate for simplifying business and creating your own path to wealth.