5 Benefits to Building an Email List
If you have ever been scared of the word "marketing" when it comes to your business then I'm about to put your mind at ease. Building an email list is one of the most authentic ways to show up, be you, and connect with the people you aim to help. You are able to get up close and personal in their inbox and talk directly to them (one-on-one).
There are no sleazy salesmen over here!
When done right, you can show up being your amazing, excited, encouraging self and be the solution to their problem.
To help you see the value in adding it to your "marketing" strategy and get excited about building your list of dream clients, here are 5 Benefits to Building an Email List that is sure to get you motivated about "punching them keys":
1. Personalization
Building an email list allows you to craft emails that speak directly to who you want to help. When you understand who can benefit from what you offer, you can clearly speak to their pain points, and how you can solve their problem.
It also allows your audience to get to know who you are. An email list is more than sending promotions or sales. It's about building that know, like, and trust factor that will turn those subscribers into paying clients.
2. Cost Efficient
If you are on a tight budget then you will be happy to know that building an email list will not burn a hole in your pocket. There are many email marketing platforms that are absolutely FREE, like Convertkit (what I used for my business) and Mailchimp, which is great if you are just starting your business.
If you run ads, did you know that you would save more money running ads to your free offers than paid ones just to build your email list? I know... mind-blowing!
3. You Become an Expert
One of the number one ways to build trust is by confirming to your audience that you are an expert. When they sign up for your email list they assume you have information that can benefit them. By sharing your knowledge with each email you become the expert that we know you are and encourage your list to see it too!
4. Saves Time
Building an email list allows you to easily automate your voice to your audience so you show up consistently while saving you a significant amount of time.
It also allows you to plan months in advance so you can determine when your next promotion will be and how you can lead your audience down a path to making a purchase.
5. Faster Results!
The best benefit of email marketing is that you already have a running list of people interested in your business and your niche, which will cause them to become faster customers. They will receive a notification directly in their inbox as opposed to browsing social media to get an Ad.
As you can see marketing for your business doesn't have to feel scary or overwhelming. Choosing to put value first and building a relationship with your dream clients through email will help you build a strong business for years to come.
If you are a course creator and want help building your email join our Signature Offer List Building Challenge and learn how to build a relationship with your dream clients.
*As you can imagine some of the links above may be affiliate links, which means I may receive a small commission at no extra cost to you. And I only recommend platforms that I absolutely LOVE and have used personally!